Top 5 CRMs for Small Businesses

Top 5 CRMs for Small Businesses - VirtualTAG

Top 5 CRMs for Small Businesses

Customer Relationship Management (CRM) have evolved well beyond keeping an excel spreadsheet with client’s contact details. With smart CRM software, you can now bring your contact list or an Excel spreadsheet to life, by adding automated intelligence to your contacts.

On top of that, there are many such software that are available at affordable prices and fit the needs of small businesses. If you still believe your small business can grow with a spreadsheet contact list, you are wrong.

Why? – Because it can increase your profits by 29%, improve customer service, eases client management, allows profit tracking, automates business processes and help create effective sales strategy based on smart insights into customer behavior.

CRMs are not only for keeping a contact list, but they record every interaction, they gauge customer behavior, on all possible channels like email, phone, websites, social media, and online chat.  

The Latest Trends

The use of CRM is a growing trend. According to an analysis of CRM industry by Gartner, the industry that once worth only 13 billion dollars in 2010 is now 37 billion dollars in worth in 2017. This is almost a 300% growth in just the last seven years.

What does this mean? – That almost all of your competitors, large or small, are investing in CRM software. The report highlights that almost 70% of the businesses, irrespective of their size, are looking to spend more on CRM in coming years.

Another rising trend is the use of cloud-based CRM software with almost 90% of businesses using such CRM tools. In 2008, only 12% of businesses were using cloud-based CRM. This change is mostly due to the rise of smart devices and preference of businesses to access software on multiple devices.

Simply put, in 2017, customers will reach your business through multiple channels – almost 87% through mobile devices and 80% will research about your business online before buying a product or service. This makes it imperative to get help from smart cloud-based CRM that allows you to design an effective sales and marketing strategy.

To make it simpler for you, we have created a list for some of the top CRMs for small businesses.

1. HubSpot

HubSpot is a well-known name in CRM industry for a reason – they know what they are doing and how to deliver the best. The service is free and offers tons of features that make it our top choice for small businesses. It is also one of the simplest and easy to use CRM tools in the industry.

Not only that, but HubSpot also offers many additional tools and software directed towards small and medium businesses like “HubSpot Sales.” All of these tools can integrate together for better performance.

Free – effective – simple to use – works on all devices. It can’t get any better.  


2. Insightly

Another great CRM for small businesses as it is free for 2 users, with an additional $15 per user. The featured heavy CRM software offers custom reports, workflow automation, email tracking, and dedicated document library.

It is also easy to use tool with simple UI apps. Simply put, a perfect CRM for those who are running a small business on their own, but features like role-based user access also make it a top option for small teams.


3. Base

Not as cheap and free like the above two options, the Base CRM costs $25 per user per month, but in return, you are offered amazing value for your money. It is a next-generational CRM software that is packed with advanced features, making it much more than just a simple CRM, but all-in-one modern sales platform.

Rated as the best CRM by PC Mag, it offers free training webinars, phone support, email tracking, mobile apps, and innovative predictive analytical reports. It is an amazing CRM for small sales team looking to expand their customer base.

It also offers 14 days free trial, so there is no harm in trying it out.


4. Salesforce

One of the most innovative CRMs out there, many experts claim that Salesforce is one of the top cloud-based CRM services available on the internet. It also offers custom features and prices for small, medium and large businesses, making it a perfect fit for every business irrespective of their size. You can also include new features as your business grows in size.

Some of its top features include sales cloud, service cloud, wave analytics and app cloud. Based on latest state-of-the-art cloud-based technology, Salesforce is one of the smartest CRMs out there.


5. PipeDrive

With a price of $10 per user per month, Pipedrive is another affordable option for small businesses. It also features Web-based and cloud-based advanced features that turn it into a complete sales tool for sales teams.

It focuses on streamlining workflow and to convert all potential deals into a successful sale. It provides in-depth sales insights, easy to use interface, and accessibility across all platforms and devices. For a small business, they offer a great value for $10 per user.

Other than our top choices, you can also find hundreds of more options out there. On top of that, you can also let us create a custom CRM solution specifically for your business and its unique needs. Feel free to contact us today and learn more about how custom apps are shaping the future of small businesses.

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